Topic
Tag: programmatic advertising
16 stories
Amazon Ads clocks $19.64B Q3, bets on agentic AI
Amazon Ads closed Q3 at $19.64B, up 12% YoY, and unveiled agentic AI that plans, targets and optimizes campaigns—but transparency remains the open question.
Indie agencies question DSP dependence as bot traffic tops 50%
Indie agencies say promised direct DSP relationships haven't materialized as fees stay steep, while AI agents and unified platforms blur the adtech map.
Stagwell buys Freestar to own publisher ad sales tech
Stagwell brings Freestar into its Owned Media unit to control publisher inventory, putting programmatic transparency and supply-side economics under the spotlight.
Festive ad-tech hiring: Delhi programmatic roles at 50%
TeamLease EdTech's HY2 2026 report shows programmatic associate roles lead Delhi fresher hiring at 50% and digital marketing executive tops Mumbai at 48%.
Programmatic fresher hiring in Delhi hits 50%: TeamLease
TeamLease EdTech's HY2 2026 report shows Programmatic Advertising Associate leads Delhi fresher hiring at 50%, while Digital Marketing Executive leads Mumbai at 48%.
Indie agencies pay 17% plus 12% in stacked DSP fees
Indie shops say they're stuck paying reseller fees even after hitting spend bars with The Trade Desk and Amazon DSP. Here's what that means…
Prebid’s Auction Flip Targets Google’s Ad-Tech Grip
Prebid's proposed auction inversion would let ad servers bid into its header auction, potentially separating AdX from GAM without a divestiture.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
Smart digital ads start with an automated content supply chain
At DigiPlus Fest 2026, leaders from Sitecore and Biztechnosys Infotech urged marketers to automate content operations before scaling media spend.
AI Is Embedded in Programmatic, but Control Lags Behind
IAB Europe finds 86% of surveyed European ad professionals use AI, but agentic buying lags. Google Ad Manager bidder floors reopen a publisher-control debate.
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
What Google’s Ad Stack Remedies Really Change for Adland
A federal court spared Google from breaking up its ad stack, but new interoperability and transparency rules could reshape programmatic advertising.