Topic
Tag: programmatic advertising
3 stories
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.
AdCounty Media Names Sudha Wadhwa as Business Growth Head
AdCounty Media names Sudha Wadhwa as National Head of Business Growth to drive India expansion in programmatic, performance and publisher solutions.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.