Topic
Tag: Programmatic
25 stories
TikTok’s Ad Network: Nearly 400,000 Apps, Buyers Want Proof
TikTok's global ad network now extends campaigns to nearly 400,000 apps, but buyers say incremental reach and brand safety will decide budgets.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
AppLovin asks court to block Unity’s ad data use
AppLovin is asking a California court to restrict Unity from collecting ad auction data, claiming it trained rival models. Unity plans to oppose.
Amazon Ads collapses buying silos as AI takes charge
Amazon Ads' unBoxed launches Full-Funnel Campaigns and DVA+, giving AI more control over media buys while transparency questions linger.
IAB Tech Lab AAMP 3.0 aims to standardise agentic ad buying
IAB Tech Lab's AAMP 3.0 introduces OpenProposal, an agent-readable format to take AI media buying from RFP discovery through to transaction.
58% of ad execs expect agentic buying to hit scale in a year
IAB Europe research shows 58% of ad executives expect agentic ad buying to reach scale within a year, but adoption is uneven and oversight…
India’s Digital Ad Impressions Rise 44%: TAM AdEx
India's digital ad impressions grew 44% YoY in Jan-Jul 2026, led by Services, programmatic buying, Instagram and advertisers like Adobe and OpenAI.
Publishers Score Google’s Ad Tech Remedies at 5/10
Digiday publisher scorecard rates Google’s ad tech remedies 5/10. Header bidding access leads; enforcement and switching risk remain tests.
How Marketers Can Defend Data Strategy During M&A
Ownership shifts in adtech are rewriting data and measurement dependencies. Here’s how marketing teams can audit neutrality, map risks and plan exits.
Google ad tech remedies land as AI platforms move in
Google must open AdX and DFP, but the next ad battle is shifting to AI platforms that combine discovery, ads and transactions.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Google Escapes AdX Breakup, and Publishers Aren’t Mourning
A US court declined to force a Google AdX breakup. Publishers say relief, resignation and a focus on data access now outweigh any sense…