Topic
Tag: Programmatic
3 stories
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Google Escapes AdX Breakup, and Publishers Aren’t Mourning
A US court declined to force a Google AdX breakup. Publishers say relief, resignation and a focus on data access now outweigh any sense…
Adgully’s CMOs’ Charcha Bengaluru 2026: AI, Data and Purpose
Adgully's CMOs' Charcha Bengaluru 2026 and DATAMATIXX Awards put predictive, personalised and purpose-driven marketing at the centre. Here's what mattered.