Topic
Tag: Programmatic
24 stories
Ad tech bets on a server-side escape from Apple and Google
Apple's iOS 27 Safari update is blocking identity providers. Ad tech's response: move ad calls server-side. We unpack the limits and what to watch.
Netflix Hires Ex-Google AI VP Darshan Kantak to Head Ads Platform
Netflix appoints former Google Cloud AI product VP Darshan Kantak to lead its ads platform as the streamer recalibrates ad revenue and product rollout.
PubMatic adds 90+ RunnTV FAST channels to CTV inventory
PubMatic's RunnTV deal brings more than 90 FAST channels and 12 million monthly devices to programmatic CTV buyers across India.
1,000+ Publishers Join Stagwell’s Sell Side in Freestar Deal
Stagwell is adding Freestar's 1,000+ publisher network to its owned media arm, pairing media buying with programmatic selling.
Apple’s identity block hits publishers: Mac bid rates down 25%
Apple's Safari identity block is already hitting publisher yields, with Mac bid rates down 25%. Here's what the WebKit fallout means for ad budgets.
More than 1/3 of TV viewing is still linear—unify the stack
A Viamedia viewpoint argues adtech's real fix is one layer connecting supply, demand and intelligence to manage fragmented linear and streaming media.
Netflix Cuts 2026 Ad Revenue Target to $2.7 Billion
Netflix now expects $2.7 billion in 2026 ad revenue, down from $3 billion, after slower rollout of ad product capabilities. But its ad stack…
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
Zeta’s AWNY Play: Enterprise AI and the End of the DSP
Zeta's AWNY blitz paired acquisitions with an enterprise AI push, while Apple's iOS 27 changes and Olyzon's launch signal the DSP's fading role.
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.
AppLovin v Unity: ad auction data fight explained
AppLovin and Unity are in court over what counts as legitimate ad auction data. The case could reshape SDK norms and AI-driven ad optimization.
TikTok’s Ad Network: Nearly 400,000 Apps, Buyers Want Proof
TikTok's global ad network now extends campaigns to nearly 400,000 apps, but buyers say incremental reach and brand safety will decide budgets.