Topic
Tag: purpose-led marketing
3 stories
Surf Excel’s Daag Achhe Hain race ends with every child winning
Surf Excel returns to the race for Daag Achhe Hain, but this time falling children get back up together and every child is called…
Tata Tea Jaago Re: The Tea Ad That Woke Up Indian Voters
Tata Tea and Lowe Lintas turned a 45-second tea film into a voter-awakening platform in 2008, making purpose-led marketing a boardroom phrase.
BabyOrgano First Brand Film Sparks Co-Parenting Conversation
BabyOrgano's first brand film follows a mother's return to work and a father learning daily childcare, spotlighting modern co-parenting.