Topic
Tag: Purpose Marketing
8 stories
Whisper Touch the Pickle: the ad that challenged period taboos
In 2015, Whisper and BBDO India turned a pickle jar into a national conversation about period taboos—and changed Indian ad culture.
Melanie C gives up tracksuits for Uber x Red Cross Clothing Drive
Melanie C donates three tracksuits, a sequin suit and a Gucci dress to the 2026 Uber x Red Cross Clothing Drive, created by Poem.
Nike Dream Crazy: The ad that made purpose a growth strategy
In 2018, Nike built a campaign around Colin Kaepernick and turned a polarizing stand into a global brand statement. Here is what Dream Crazy…
Stayfree Puts Sons at the Centre of Period Conversations
Stayfree's Daughter's Day digital film extends #BetaStayfreeLeAana by showing how boys can help normalise periods at home and among friends.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed 19-year-old para archer Sheetal Devi as brand ambassador, extending a relationship that began in 2023 under Samarth by Hyundai.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed World No. 1 para archer Sheetal Devi as brand ambassador, deepening a purpose-led push around inclusion and accessibility.
Hyundai’s Hope on Wheels Rebrand Puts Kids, Not Cars, First
Hyundai's new Hope on Wheels film 'Little Warrior' drops the car entirely, casting childhood cancer survivors as gladiators. Why the shift matters for brand…