Topic
Tag: Regional Marketing
14 stories
Ganesh Spices bets on Bengali nostalgia for its 100+ SKUs
Ganesh Consumer Products pairs Parambrata and Raima with a classic Bengali song to push purity and a 100+ SKU spice portfolio in Eastern India.
HOCCO launches Payesh ice cream for Kolkata Durga Puja
HOCCO has entered East India with a Payesh-flavoured ice cream and a music-led Durga Puja campaign created by Havas Creative India.
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.
Jio Story: Village Calls, Hostel Wi-Fi and the Regional Reel
From village-to-city video calls to hostel watch parties and festival reels, Jio's local voice story shows how everyday connectivity becomes culture.
South India marketing budgets: skip the fixed formula
South India is five distinct markets. Here's how brands should align marketing budgets with LTV, competition, cultural fit and ROI.
Wagh Bakri Premium Leaf taps Karnataka’s Kadak culture
Wagh Bakri Tea Group launches a Karnataka-first campaign for Premium Leaf with Anushree, built around the local Kadak and Swadbhari cultural code.
MTR Foods and Social Panga Bring Regional Podi Legacy to Life
MTR Foods and Social Panga have launched Telugu and Kannada films that celebrate podi and pudi traditions in Andhra Pradesh and North Karnataka.
Dollar BigBoss renews Mahesh Babu for South India push
Dollar Industries extends Mahesh Babu as Dollar BigBoss ambassador for South India and plans a new TVC focused on strength, dependability and style.
Max Cement and Suniel Shetty push collective effort in new ad
Max Cement's new campaign with Suniel Shetty turns 15 years of Northeast India operations into a story about community-led building.
Hilti India’s REWIND Film Puts Engineers in the Frame
Hilti India marks National Engineers’ Day with REWIND, a Hindi-first brand film celebrating the ideas and decisions behind India’s infrastructure.
Nilkamal Sleep joins Bigg Boss Telugu as associate sponsor
Nilkamal Sleep becomes official associate sponsor of Bigg Boss Telugu, placing its Bounce Foam mattresses in contestant bedrooms for 100+ days.