Topic
Tag: Regional Marketing
7 stories
MTR Foods and Social Panga Bring Regional Podi Legacy to Life
MTR Foods and Social Panga have launched Telugu and Kannada films that celebrate podi and pudi traditions in Andhra Pradesh and North Karnataka.
Dollar BigBoss renews Mahesh Babu for South India push
Dollar Industries extends Mahesh Babu as Dollar BigBoss ambassador for South India and plans a new TVC focused on strength, dependability and style.
Max Cement and Suniel Shetty push collective effort in new ad
Max Cement's new campaign with Suniel Shetty turns 15 years of Northeast India operations into a story about community-led building.
Hilti India’s REWIND Film Puts Engineers in the Frame
Hilti India marks National Engineers’ Day with REWIND, a Hindi-first brand film celebrating the ideas and decisions behind India’s infrastructure.
Nilkamal Sleep joins Bigg Boss Telugu as associate sponsor
Nilkamal Sleep becomes official associate sponsor of Bigg Boss Telugu, placing its Bounce Foam mattresses in contestant bedrooms for 100+ days.
JioHotstar Bets on Malayalam With Two September Premieres
JioHotstar adds Prince of Mollywood (Sept 11) and Vismaya Mohanlal's Thudakkam (Sept 18) to its September slate, both in five languages. Why it matters…
Hoopr Names Moushumi Chandra Business Head for East India
Music-tech platform Hoopr has appointed Moushumi Chandra as Business Head – East, betting on regional festive campaigns and licensed music demand.