Topic
Tag: search marketing
9 stories
Falling Organic Traffic? Check Revenue Before You Panic
Zero-click search and AI Overviews are erasing top-of-funnel visits. Here's how to tell a reporting shift from a real demand problem.
AI search turns prompts into customer research
Longer, more personal AI prompts reveal the needs and trade-offs behind intent. Here's how marketers can use that signal beyond prompt tracking.
Google Starts 52% of Local Searches, Then Loses the Next Click
At AWNY and Jupiter Festival, AI agents, retail media and open-web anxiety dominated. Fresh data shows Google starts 52% of local searches but keeps…
AI can draft, but marketers must own the decision
A veteran marketer says AI should assist execution, not own strategy. Here's where to draw the line, question recommendations, and stay accountable.
Google India’s AI Mode ad positions Search as a thinking partner
Google India and McCann India launch a Prasoon Joshi-conceptualised campaign showing AI Mode as a guide for multi-step life questions.
What 714 Suppression Campaigns Show About Negative Results
An analysis of 714 suppression campaigns finds starting rank and top-10 placements matter more than volume, and Page 2 may not hide results from…
GEO vs SEO: Why Marketers Should Treat Them as One Strategy
Generative Engine Optimisation is not a replacement for SEO. Here's why marketers should run them as one integrated strategy built on authority.
Why Paid Search Needs Its Own Site Migration Playbook
Google offers detailed organic migration guidance, but paid search teams get little clarity on ad resets and recalibration. Here's why that gap matters.
Inside the Scramble to Measure Brand AI Visibility
Digiday reports brands are shifting budgets and hiring AI search leads as ChatGPT, Google and Copilot cite wildly different sources.