Topic
Tag: Snapchat
3 stories
Snapchat targets Gen Z’s $2 trillion spending via chat
Snapchat's Inner Circle campaign with Myntra, Instamart and Nykaa shows how group-chat recommendations turn into Gen Z festive purchases.
Swiggy unifies brand and performance, lifts recall by 6 points
Swiggy merged its brand and performance teams after recall went flat for over six quarters. The move lifted Gen Z recall by 6 points…
Snapchat India Taps Qoruz to Power Creator Discovery
Snapchat India has partnered with creator intelligence platform Qoruz, using Public Profile APIs to bring Snapchat creator discovery into brand planning workflows.