Topic
Tag: Sports Sponsorship
6 stories
94% of Indian Marketers Plan Higher Live-Event Spend
Nielsen's 2026 survey shows India leads six markets in live-events and sponsorship spending intent, but holistic ROI measurement trails at 42%.
Kohler takes luxury design to the fairway at India Championship
Kohler India is now an official partner of the DP World India Championship 2026, using a fan-zone activation to reach golfers and luxury consumers.
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.
Ai+ Smartphone Named Powered By Partner for India’s NZ Tour
Ai+ Smartphone signs on as Powered By Partner for India's 12-match cricket tour of New Zealand, spanning T20Is, ODIs and Tests from October 22.
Adani Group Renews IOA Sponsorship for 2026 Asian Games
Adani Group extends its Indian Olympic Association principal sponsorship for the 2026 Asian Games after India's 39-medal Commonwealth Games run.
Generali Becomes Davis Cup Presenting Partner in Global Deal
Generali and World Tennis sign a multi-year deal renaming the Davis Cup, with global broadcast and court branding woven into the tournament.