Topic
Tag: Strategy
2 stories
Why Martech Strategy Must Come Before the Stack
Martech teams often buy tools first and strategy later. Here's how to flip the order, audit real gaps and make every tool earn its…
WPP Media Names Ankit Dhameja to Lead Google India Strategy
Ankit Dhameja joins WPP Media as SVP Strategy for Google India after six years at Deloitte, focusing on AI-led transformation and business growth.