Topic
Tag: Streaming
20 stories
Zee5 and Saptharushi launch ZAP for privacy-first ad targeting
Zee5 and Saptharushi have launched ZAP, a privacy-first audience platform that lets brands target using consented purchase and viewing signals.
Sony LIV dates Pankaj Tripathi family film for 13 Nov
Sony LIV's Parivarik ManuRanjan, starring Pankaj Tripathi and Aditi Rao Hydari, premieres 13 November. Here's what the festive family play signals.
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.
Jio Story: Pop Culture Squeezed Around One Screen
From cricket nights to wedding reels, one data connection has become a shared pop-culture venue. Here's what that means for marketers and media habits.
Paramount closes $111B Warner Bros. Discovery takeover
Paramount's $111B acquisition of Warner Bros. Discovery closed October 6, creating Skydance after a year of bids, regulatory fights and a Netflix retreat.
In-content ads lift recall 5.5x in Omnicom-Rembrand tie-up
Omnicom Media and Rembrand are building a buy-side in-content ad capability; paired placements lift recall 5.5x and purchase intent 4x.
Zee5, Google Cloud turn 1,200 titles into 13,000 AI clips
Zee5 and Google Cloud have launched Clips, an AI-powered vertical short-video experience that turns long-form titles into 13,000 discovery clips.
Disney cuts 300+ roles as TV overhaul plans more layoffs
Disney is centralising its television business, with hundreds of layoffs expected and its legal team told to prepare to become much smaller.
CNN chief Mark Thompson set to stay on after Skydance merger
CNN's Mark Thompson looks set to stay after the Skydance merger, but editorial independence and CBS News bundling are the key questions for media…
CIMM Task Force Targets TV Measurement Chaos
CIMM is forming a task force to strengthen TV measurement accreditation and build a neutral currency framework as Nielsen and alternative currencies drift apart.
Paramount Skydance Settlement Speeds Up WBD Merger
The Paramount Skydance-WBD deal moves closer after a 12-state lawsuit settlement, with a combined streaming giant expected in weeks.
Roku Labs tests weather, stocks and a Roku City game
Roku's new Labs hub brings experimental first-party apps to U.S. TVs, from weather and stocks to a Roku City game, plus new bundles.