Topic
Tag: Swiggy
5 stories
Durga Puja 2026: brands trade festive ads for purpose-led stories
From Sonagachi women co-creating an idol to inhaler checks at pandals, a look at how brands used Bengal's biggest festival for culture-led storytelling.
IPL’s 650M audience needs pricing discipline: Uday Shankar
JioStar's Uday Shankar warns India's sports boom will stall unless media-rights bids align with ad and subscription revenues, ahead of the IPL cycle.
Swiggy unifies brand and performance, lifts recall by 6 points
Swiggy merged its brand and performance teams after recall went flat for over six quarters. The move lifted Gen Z recall by 6 points…
Swiggy agentic AI lifts reactivation 5% with 50% fewer campaigns
Swiggy's AI agent drove 5% higher dormant-user reactivation with 50% fewer campaigns in an early test, shared at ET MarTech+ Summit 2026.
Swiggy Adds 24×7 Food Safety Helpline and In-App Channel
Swiggy has launched a 24x7 food safety helpline and a dedicated in-app channel for complaints — a trust play with real marketing lessons for…