Topic
Tag: tennis
3 stories
Kia India picks 4 ballkids, plans grassroots tennis push
Kia India is exploring grassroots tennis with the Tennis Premier League and has selected four ballkids for AO27 after national trials.

US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.

Moroccanoil Signs Aryna Sabalenka as Global Ambassador
Haircare brand Moroccanoil has named tennis star Aryna Sabalenka its Global Brand Ambassador, deepening its play at the beauty-sport-wellness intersection.