Topic
Tag: The Trade Desk
9 stories
Trade Desk Brings Back Dave Pickles as Stock Sits 91% Below Peak
Dave Pickles returns to The Trade Desk to lead a new CTO Council as the adtech firm faces slowing revenue, platform resets and a…
Indie agencies question DSP dependence as bot traffic tops 50%
Indie agencies say promised direct DSP relationships haven't materialized as fees stay steep, while AI agents and unified platforms blur the adtech map.
Indie agencies pay 17% plus 12% in stacked DSP fees
Indie shops say they're stuck paying reseller fees even after hitting spend bars with The Trade Desk and Amazon DSP. Here's what that means…
Netflix Cuts 2026 Ad Revenue Target to $2.7 Billion
Netflix now expects $2.7 billion in 2026 ad revenue, down from $3 billion, after slower rollout of ad product capabilities. But its ad stack…
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
Why public ad tech is shrinking: the $7 billion trap
Public ad tech firms are leaving stock markets, and bankers say the cause is size, not weak performance. Small market caps make them invisible…