Topic
Tag: throwback ads
2 stories
How Vicco Turmeric’s ‘Nahi Cosmetic’ Jingle Lasted Decades
The Vicco Turmeric 'nahi cosmetic' ad ran for years on a five-word jingle and a plain product truth. Here's how it built a recall…
How Idea’s ‘What an Idea Sirji!’ Became India’s Everyday Pitch
The story behind Idea Cellular's 'What an Idea Sirji!'—a catchphrase that sold optimism, rural ingenuity and everyday commerce, not just cheap calls.