Topic
Tag: transparency
6 stories
Amazon Ads clocks $19.64B Q3, bets on agentic AI
Amazon Ads closed Q3 at $19.64B, up 12% YoY, and unveiled agentic AI that plans, targets and optimizes campaigns—but transparency remains the open question.
1,000+ Publishers Join Stagwell’s Sell Side in Freestar Deal
Stagwell is adding Freestar's 1,000+ publisher network to its owned media arm, pairing media buying with programmatic selling.
GNC India’s magnesium pitch: 1.7X absorption, not another bottle
GNC India CEO Mayank Jha on why the brand is pushing verifiable transparency, a non-buffered magnesium formulation and everyday wellness over gym-only sales.
Creator agency fees are marketing’s next transparency test
Only 42% of marketers say creator agency fees are fully transparent. Bundled deals may leave 35% for talent. Here's what to ask.
Amazon Ads collapses buying silos as AI takes charge
Amazon Ads' unBoxed launches Full-Funnel Campaigns and DVA+, giving AI more control over media buys while transparency questions linger.
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.