Topic
Tag: TV Advertising
19 stories
Creator Upfronts Can’t Just Copy TV’s Playbook
Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.
Why Trust & Will Uses TV to Build Brand Trust
A Brandweek 2026 session shows how the digital estate planning brand uses linear TV, CTV and consistent creative to signal legitimacy.
Sony shifts non-fiction ads from reach to brand engagement
Sony Entertainment Television says branded integrations now drive 85% of non-fiction revenue, up from 40–45% five years ago.
Langley School Debuts TV Campaign on the Moment It Clicks
Langley School has launched its first TV-led campaign via itvX, out-of-home and digital, focusing on the emotional moment a school choice feels right.
TRAI Ends TV Ad Duration Reporting After 12-Minute Cap Removal
TRAI withdraws its 2013 weekly TV ad duration reporting order after the government removes the 12-minute advertising ceiling, easing broadcast compliance.
Nilkamal Sleep joins Bigg Boss Telugu as associate sponsor
Nilkamal Sleep becomes official associate sponsor of Bigg Boss Telugu, placing its Bounce Foam mattresses in contestant bedrooms for 100+ days.
Everyone Active Goes on TV for First Time With ‘Much More’
UK leisure operator Everyone Active has launched its first national TV campaign, 'Much More', built with agency Wraith to reframe gyms as everyday life.