Topic
Tag: TV Advertising
19 stories
CNN Leads Cable News Gains With 21% Total-Day Demo Jump
Fox News, MS NOW and CNN all grew viewers in the Oct. 12 week, but CNN's 21% total-day A25-54 gain reclaims the No. 2…
SRK tops TV celebrity ads as volumes drop 17%
TAM AdEx data shows Bollywood and cricket still dominate TV celebrity endorsements, but celebrity-led ad volumes shrank 17% in Jan-Sep 2026.
SRK tops TV ad visibility at 26 hours a day; Dhoni next at 22
TAM AdEx's Jan-Sep 2026 report shows Shah Rukh Khan led TV ad visibility at 26 hours daily, while Akshay Kumar topped brand endorsements with…
TV news ad volumes fall 7%, much softer than last year’s 15%
TV news ad volumes fell 7% in January-July 2026, softer than last year's 15% drop; F&B led and spices, two-wheelers and solar products surged.
Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push
Flipkart's Big Billion Days film by 22feet borrows the familiar 'buy a size bigger' parenting advice to nudge festive shoppers toward larger TV screens.
News TV ad volumes fall 7% in Jan-Jul 2026: TAM AdEx
News genre TV ad volumes declined 7% in Jan-Jul 2026, easing from 15% a year earlier, as F&B led sectors and Reckitt, Patanjali stayed…
Festive ad spend to jump 46% as Bigg Boss South scales
JioStar's four Southern Bigg Boss editions have signed 75+ sponsors, with over half new advertisers, as festive spending is forecast to rise 46%.
Sony Bravia Balls: the ad that made colour the product
How Fallon London turned 250,000 bouncing balls into a global TV launch for Sony Bravia in 2005—and made colour the product.
Cable News Ratings Slip Again in September 2026
September 2026 cable news ratings show every major network losing viewers. Fox News stayed No. 1 but primetime fell below 2 million total viewers.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
Zee News Leads Hindi OTS; Republic TV Tops English: Chrome DM
Chrome DM's Week 37 OTS report shows Zee News at 98.39% in Hindi and Republic TV at 94.70% in English, plus genre-level distribution churn.
Festive Shopping Spend to Jump 46%: JioStar Survey
JioStar's Festive Sentiment Survey 2026 sees average festive transaction size rise 46% to ₹24,020 as early planning reshapes ad strategy.