Topic
Tag: Unilever
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Unilever names Amrita Purkayastha CMO of OZiva and Liquid I.V.
The former TRESemmé and Lakmé marketer will lead brand strategy and growth for Unilever's digital-first wellbeing portfolio in India.
Mihir Dhairyawan joins Crash Test Pony as ECD and EP
The Cannes-recognised creative leader leaves Monks to lead strategy, storytelling and production at the AI content studio behind work for P&G and Unilever.
Early Agency Collaboration Is Marketing’s New Team Advantage
At an ADWEEK roundtable, CMOs from Unilever, Supergoop!, and PurposeBuilt Brands explain why early agency collaboration and human skills matter more as AI scales.
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
Nutrafol Be An After Reframes Hair Growth at the Emmys
Nutrafol's Emmy-week Be An After campaign reframes before-and-after hair ads around the emotional decision to start a wellness journey.