Topic
Tag: viral advertising
2 stories
Volvo Trucks’ Epic Split: The B2B Ad That Went Global
In 2013, Volvo Trucks and Forsman & Bodenfors turned a steering demo into a global cultural moment. Here's the story of The Epic Split.
Dove Real Beauty Sketches: The Ad That Made Self-Doubt Viral
How Dove's 2013 forensic-artist film turned the gap between self-perception and how others see you into one of the earliest global viral ad moments.