Topic
Tag: WARC
3 stories
Ad spend eyes $1.34T, but Q4 confidence is fragile
Global ad spend is forecast to hit $1.34 trillion in 2026, but buyers are shifting to measurable channels and watching political risks.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.