OPPO India has released a new campaign that turns the everyday group selfie into a festive promise: no one gets left out of the frame.
The launch
OPPO India has launched \”Jitna Bada Dil, Utni Badi Selfie\” for the upcoming OPPO F35 Series, starring Bobby Deol and Divyenndu Sharma. The campaign comprises three short films built around social gatherings—neighbourhood events, family functions and fan meetings—where the handset’s group selfie features take centre stage.
The brand has not named an agency or director in the announcement. The films are rolling out as part of the F35 Series launch push, with the device positioned as a group selfie expert.
What the film says and how
The campaign’s argument is simple: a good group selfie makes room for everyone, and the F35 Series is built to do that. The tagline, \”Jitna Bada Dil, Utni Badi Selfie\”, frames the phone’s wide-angle capability as a question of heart, not just hardware.
Rather than a single story, OPPO uses three relatable Indian settings to show the same idea across different relationships. The product details support the message:
- 50MP front camera with a 100-degree field of view
- 50MP rear camera with optical image stabilisation
- 4K video recording
- AI collage tools for shared moments
What the brand and agency say about it
Bobby Deol frames the campaign around feeling. \”The best pictures capture a feeling, not just a face,\” he said, adding that the campaign \”celebrates the spirit of togetherness, ensuring no one gets left out of the frame.\”
Divyenndu Sharma points to the familiar chaos of Indian group selfies. He said the campaign turns \”that chaotic, relatable experience into a story about making room for everyone.\”
Goldee Patnaik, head of communications at OPPO India, tied the creative idea to the product: \”Shared experiences bring people closer. The F35 Series is designed to ensure everyone has a place in the frame through our wide-angle selfie camera capabilities.\”
The category context
Indian smartphone advertising is crowded with camera claims. OPPO’s move is to make a technical feature—wide-angle selfies—feel like an emotional benefit. Using two actors with distinct fan bases also widens the campaign’s reach, pairing Deol’s mass appeal with Sharma’s younger, streaming-native audience. It is a classic launch strategy: use familiar faces to humanise a hardware upgrade, then keep the product proof close behind the story.
The risk is familiar too. If the emotional promise overshadows the device, the F35 Series could be remembered for the stars rather than the specs. But the campaign keeps the product detail close to the story.
What to watch next
Watch for the OPPO F35 Series launch details and how OPPO India extends this idea across retail and social. The bigger question is whether rival smartphone brands answer with their own take on group selfies before the shopping window heats up.
Watch the original: OPPO on YouTube
Source: ETBrandEquity.com
