Topic
Tag: Indian Advertising
89 stories
The Fevicol ad that sold unbreakable bonding
How a deadpan 'Unnees Bees' stress test turned Fevicol into India's default shorthand for a bond that cannot break.
SIMCA Advertising H1 revenue doubles to ₹109 cr, PAT up 60%
SIMCA Advertising's H1 FY27 revenue more than doubled to ₹109.24 crore; PAT rose 60% to ₹12.14 crore on DOOH, financial services and airport growth.
UNDRESS reframes men’s intimatewear on JioHotstar’s Rizz Master
UNDRESS has signed on as presenting brand for JioHotstar Tadka's dating show Rizz Master, aiming to move men's intimatewear beyond comfort and function.
Fevicol Jugalbandi and the Ad That Sold Unbreakable
How Fevicol's classic Jugalbandi film turned a commodity adhesive into India's favourite comic shorthand for anything unbreakable.
How Asian Paints’ Har Ghar Kuch Kehta Hai Changed Indian Ads
How a 2002 Asian Paints film made home an emotional promise, changed paint advertising in India, and still frames the brand's storytelling today.
GIVA’s Heer Se Shuru Diwali campaign centres self-gifting
GIVA's Heer by GIVA launches Heer Se Shuru Diwali, a festive campaign urging women to include themselves in their gifting plans.
SRK tops TV ad visibility at 26 hours a day; Dhoni next at 22
TAM AdEx's Jan-Sep 2026 report shows Shah Rukh Khan led TV ad visibility at 26 hours daily, while Akshay Kumar topped brand endorsements with…
Farah Khan Fine Jewellery Casts 7 Family Men in New Campaign
Farah Khan Fine Jewellery's The Miracle Man casts seven family members, aged 15 to over 50, replacing models with real bonds and individual style.
Catch squeezes ginger garlic convenience in new ad
Catch Salt & Spices and VML India launch a squeezy Ginger Garlic Paste TVC that sells kitchen convenience with the line Squeezy Hai, Easy…
JK Maxx Paints makes eco-friendly paint aspirational in new film
JK Maxx Paints launches JK Naturals Aura with a digital film, making eco-friendly paint aspirational via recycled materials and air-purification.
PNG Jewellers Pairs Madhuri and Ranbir in Legacy Campaign
PNG Jewellers' festive campaign pairs Madhuri Dixit and Ranbir Kapoor in a reveal-led film that frames its 1832 heritage as an unstoppable legacy.
Macaw Paints gives Kartik Aaryan an ownable Genie role
Macaw Paints' new festive TVC turns Kartik Aaryan into the Macaw Genie, using 10,000+ shades to move from celebrity face to ownable brand property.