Topic
Tag: Indian Advertising
89 stories
Kalyan Jewellers frames Navratri gold as Shakti
Kalyan Jewellers' Navratri film, Shakti, positions festive gold as part of women's ritual roles across cooking, blessings, garba and aarti.
OPPO India’s ‘Jitna Bada Dil, Utni Badi Selfie’ ad
Bobby Deol and Divyenndu Sharma star in OPPO India's F35 Series campaign, built around wide-angle group selfies and shared moments.
Maharashtra CM unveils Dharavi Redevelopment Project anthem
Maharashtra CM unveils 'Dharavi Ka Kal Bula Raha Hai' by Prasoon Joshi and Shankar Mahadevan for the Dharavi Redevelopment Project.
Kalyan Jewellers Navratri Film Frames Shakti as Family Strength
Kalyan Jewellers' Navratri film follows women through diya-lit rituals, jewellery moments and garba, selling tradition instead of the showroom.
Aquaguard’s new ad makes hard water the hair villain
Eureka Forbes' two-film Aquaguard Water Softener campaign with Parul Gulati uses humour to reframe hard water as an overlooked hair and skin problem.
Fevikwik’s Chutki Mein Chipkaye: The Ad That Sold Instant Fixes
A throwback look at Fevikwik’s over-the-top one-drop demos that turned a tiny adhesive into shorthand for instant, reliable fixes.
When Amitabh Bachchan Sold Two Drops of Life
How Amitabh Bachchan turned a government polio drive into a national habit with two drops of life—and what it changed in public-health ads.
Google Reunion: The 2013 ad that made search feel human
How a 2013 Google India film turned a Partition-separated friendship into a Search story that still shapes India-first tech advertising.
How Santoor’s jingle made youth its brand
How a bath-time jingle built Santoor into a multi-generational Indian soap brand and kept its youth promise alive for decades.
MDH’s Asli Masale Sach Sach jingle still carries the brand
How MDH's "Asli Masale Sach Sach, MDH MDH" jingle became a decades-long memory hook and still anchors new range films. A throwback ad watch.
Ghadi’s ‘Pehle Istemal Karein’ Ad That Flipped Detergent Ads
How Ghadi's 'Pehle Istemal Karein Phir Vishwas Karein' ad replaced miracle claims with a trial-first challenge and became a cultural line.
Cafe Coffee Day: the ad that sold A lot can happen over coffee
How Café Coffee Day's 'A lot can happen over coffee' turned a beverage into India's default setting for first dates and long conversations.