Topic
Tag: Indian Advertising
89 stories
Amul Macho’s Yeh To Bada Toing Hai: Innuendo That Sold
Amul Macho's Yeh To Bada Toing Hai used a suggestive catchphrase to make men's innerwear a national talking point and a lasting ad lesson.
How Mountain Dew’s Dar Ke Aage Jeet Hai Sold Courage
How PepsiCo turned a Hindi tagline—Dar Ke Aage Jeet Hai—into a two-decade brand idea for Indian youth, and what marketers can still learn from…
Madhuri Dixit fronts Madhusudan Frozen push
Madhuri Dixit signs a two-year deal as Madhusudan Frozen brand ambassador, supporting the dairy brand's entry into frozen foods and ready-to-cook meals.
Aircel Save Our Tigers: A telecom brand made tigers its cause
A throwback to the Aircel campaign that put tiger numbers at the centre of Indian advertising and gave mobile brands a cause-marketing script.
Dr Sandeep Goyal Elected AAAI President, Jaydeep Gandhi VP
Rediffusion chair Dr Sandeep Goyal takes over as AAAI president for 2026-27, with Jaydeep R Gandhi as VP and a new elected board.
Ghadi’s Vishwas Ki Pariksha tests trust with Madhuri Dixit
Ghadi launches a re-engineered detergent campaign with Madhuri Dixit, using on-camera tests of foam, texture and dissolution to back its trust promise.
Cadbury Dairy Milk Kuch Khaas Hai: The 1994 Shift
The 1994 Ogilvy ad that made Cadbury Dairy Milk a treat for grown-ups, not just children, and reset chocolate advertising in India.
Infectious Advertising Appoints Abhijit Karandikar as ECD
Infectious Advertising hires Ogilvy veteran Abhijit Karandikar as Executive Creative Director, adding 30-plus years of craft and award-winning work.
Dheeraj Sinha Re-elected President of The Advertising Club
The Advertising Club has named its 2026-27 leadership. Dheeraj Sinha continues as President for a second term as the Club pushes wider engagement.
Happydent White Palace: the silent ad that lit a brand
Throwback Ad Watch: Happydent White's Palace ad turned a whitening benefit into a glowing visual metaphor, with no dialogue or translation.
When Sachin Made Boost an Energy Badge
The Boost-Sachin jingle taught a generation to see a malt drink as fuel for performance. Here's how it reshaped India's energy-drink cues.
How Kitna Deti Hai became India’s favourite car question
The throwback story of Maruti Suzuki's Kitna Deti Hai campaign, the film that turned fuel efficiency into India's best-known car-buying question.