Topic
Tag: Indian Advertising
89 stories
How Idea’s ‘What an Idea Sirji!’ Became India’s Everyday Pitch
The story behind Idea Cellular's 'What an Idea Sirji!'—a catchphrase that sold optimism, rural ingenuity and everyday commerce, not just cheap calls.
Sebi clears celebrity-led brand ads for financial firms
Sebi's common ad code lets market intermediaries use celebrities for brand promotion but bars product endorsements; accreditation rules also widen.
Vodafone ZooZoo: The ad that turned services into stars
How Ogilvy's blank-faced ZooZoo characters turned Vodafone's value-added services into a pop-culture memory during IPL 2009.
Stayfree Puts Sons at the Centre of Period Conversations
Stayfree's Daughter's Day digital film extends #BetaStayfreeLeAana by showing how boys can help normalise periods at home and among friends.
Social Panga Resurrects 12 Rejected Ideas on New Platform
Social Panga's 12th anniversary platform Neverletanideadie.com puts 12 rejected ideas up for brands to explore and potentially bring to life.
Airtel’s Har Ek Friend Jingle: Anatomy of a Telecom Earworm
Revisiting Airtel's Har Ek Friend Zaroori Hota Hai—the friendship jingle that turned mobile plans into an emotional pitch.
BEI Confluence elevates Abhishek Gupta to Managing Director
Independent agency BEI Confluence has elevated Abhishek Gupta to MD as founder Tapas Gupta steps back after 27 years to focus on mentorship.
Dentsu India Names Santosh Mishra Managing Partner
Dentsu India has appointed Santosh Mishra as Managing Partner – Client Management, reporting to COO Ajay Gupte, to drive integrated client solutions.
Zero Gravity: AI speeds up ads, but brave brands need human truth
Zero Gravity's Khushboo Sharma on AI's limits, how legacy Indian brands are retelling stories, and why campaigns and always-on content differ.
SMARTIES India 2026 shortlist: AI, commerce grow share
MMA's SMARTIES India 2026 shortlist grew 28.8% in entries, with AI-labelled and commerce-focused work taking a bigger share of finalists.
Liberty Shoes’ Chalo Apni Chaal Puts Self-Expression First
Liberty Shoes' AW26 campaign Chalo Apni Chaal frames life as a game, pushing self-expression through game-inspired charms and tech-led comfort.
Interio by Godrej’s UPMODS Campaign Puts Personalisation First
Interio by Godrej's UPMODS film turns a family sofa debate into a lesson in personalisation, backed by 1,750+ possible configurations.