Topic
Tag: Indian Advertising
89 stories
Karlo Duniya Mutthi Mein: The Reliance Ad That Sold a Mobile Dream
In 2003, Reliance India Mobile's Karlo Duniya Mutthi Mein turned a mobile connection into a cultural chant and a promise of aspiration.
Tata Tea Jaago Re: The Tea Ad That Woke Up Indian Voters
Tata Tea and Lowe Lintas turned a 45-second tea film into a voter-awakening platform in 2008, making purpose-led marketing a boardroom phrase.
Pepsi’s Yeh Dil Maange More: The Ad That Made Cola Indian
How a Hindi catchphrase, Bollywood stars and cricket fever turned Pepsi into an Indian youth anthem in the late 1990s and beyond.
Closeup Kya Aap Closeup Karte Hain Ad Watch
How Closeup's 'Kya Aap Closeup Karte Hain?' repositioned toothpaste from oral health to a confidence and romance ritual that Indian youth still remember.
Publicis Groupe India bags Raymond Lifestyle mandate
Raymond Lifestyle has consolidated creative, media, performance, CRM, digital and tech with Publicis Groupe India's bespoke Team One Thread.
Paytm Karo: The Ad That Made Paying a Verb
How Paytm Karo turned an electricity bill into a brand verb and rode India's demonetization wave to make mobile payments mainstream.
Jio Dhan Dhana Dhan: The jingle that sold India 4G
How Jio's 2016 launch film turned a telecom tariff into an earworm, a cricket celebration, and a mass-market habit.
Maggi’s 2 Minute Mein Khushiyan: The Ad That Made Comfort Fast
How a two-minute cooking promise became shorthand for warm, reliable comfort food in India—and a lesson in turning product truth into emotion.
How Liril’s waterfall jingle became India’s shower shorthand
How a 1975 Liril soap film used a waterfall and a wordless jingle to make freshness audible—and changed Indian advertising’s sensory playbook.
Parle Melody Khud Jaan Jao: The Ad That Dared India to Taste
How a Doordarshan-era jingle turned Parle Melody from a simple toffee into a decades-long pop-culture dare, without ever explaining the taste.
Raymond Lifestyle hands integrated mandate to Publicis Groupe
Raymond Lifestyle shifts creative, media, digital, CRM and tech to Publicis Groupe India after a review worth over Rs 300 crore. Madison World was…
Chandrika’s Kerala wedding soap film stars Keerthy Suresh
Keerthy Suresh stars in Chandrika's Kerala wedding campaign, highlighting coconut oil and seven Ayurvedic herbs for naturally glowing skin.