Topic
Tag: Indian Advertising
89 stories
How Surf Excel Made Dirt a Badge of Kindness
How Surf Excel's Daag Achhe Hain platform turned childhood mess into proof of kindness and changed Indian detergent advertising.
Prestige’s Jo Biwi Se Kare Pyaar: The Jingle That Sold Love
The Prestige pressure-cooker jingle turned a kitchen appliance into a husband's love test—and became one of India's most durable ad jingles.
Raymond’s Complete Man: The Suit That Sold Aspiration
How Raymond's The Complete Man turned a first tailored suit into a benchmark for Indian premium menswear advertising, and why the platform still runs.
OpenAI’s ChatGPT campaign debuts Hindi voices Neer and Leher
OpenAI's festive ChatGPT campaign introduces Hindi voices Neer and Leher through a small-town family story, marking a deeper local-language AI push in India.
Milton’s Diwali Push Sells the Gift of Really Knowing Someone
Milton ties its festive gift sets to the insight behind thoughtful gifting, turning observation of loved ones into a campaign for Diwali and Karwa…
Gresbond signs Ranveer Singh, launches adhesive campaign
Kajaria's Gresbond names Ranveer Singh as brand ambassador and launches its Tile Expert Ka Tile Adhesive campaign nationally from October 16.
How Cadbury’s Kuchh Khaas Hai Made Chocolate Adult
The 1994 Cadbury Dairy Milk campaign that repositioned Indian chocolate from a child’s reward to an adult celebration, and set up decades of brand…
Tata Tea Gold’s Durga Pujo campaign puts tea time over gifts
Tata Tea Gold rolls out Ekshathei Gold for Durga Pujo, backed by a Unomer survey: 68% of 25–40-year-olds value tea time over premium gifts.
Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push
Flipkart's Big Billion Days film by 22feet borrows the familiar 'buy a size bigger' parenting advice to nudge festive shoppers toward larger TV screens.
AuraCam’s Navratri film gives camphor a contemporary spin
AuraCam's new digital film, Shubh Shuruat, reframes familiar Navratri camphor rituals for a modern audience and marks an auspicious start to the festival.
Borosil puts everyday friction at the center of new ads
Borosil's new 'Designed for a Better You' campaign uses two films to turn everyday kitchen frustrations into a product-design story for marketers.
Surf Excel’s Daag Achhe Hain race ends with every child winning
Surf Excel returns to the race for Daag Achhe Hain, but this time falling children get back up together and every child is called…