Havas Media Network India has appointed Rajat Vij as associate director of growth and new business, adding an experienced business development and digital marketing specialist to its client acquisition team.
What the new role entails
In the role, Vij will focus on growth and new business for the network. That means exploring client opportunities, building relationships and helping brands connect with the agency’s services. His remit draws on experience across business development, growth strategy, traditional and digital media, performance marketing, social media and website management.
A career across agencies and media
Vij joins Havas Media Network India from Sociowash, where he led new business initiatives. Before Sociowash, he was senior manager of business development and strategy at Merkle Sokrati, a dentsu network agency. He has also served as business alliance manager at Logicserve Digital and senior officer of ad sales at Times Internet.
He holds an MBA from Great Lakes Institute of Management.
Announcing the move on LinkedIn, Vij said:
“Looking forward to building new relationships, exploring exciting opportunities, collaborating with great teams, and helping brands grow through impactful marketing solutions. Excited for this new chapter and everything that lies ahead.”
Why agency growth hires matter
For marketing and media professionals, this appointment is a useful signal. Agency networks are becoming more deliberate about building dedicated new business teams, rather than expecting account or delivery teams to manage pitches as a side responsibility.
Vij’s background is notable because it combines agency-side strategy with performance marketing and publisher-side media sales. That full-funnel view can shape sharper, more integrated conversations with prospective clients. New business development at media agencies has also moved toward consultative selling, where leaders are expected to open conversations around performance marketing, social media and full-funnel planning.
What to watch
- Agency networks are investing in senior growth and new business talent.
- New business roles are increasingly cross-functional, spanning digital and traditional media.
- A move like this signals where a network wants to compete next.
For Havas Media Network India, the next step will be converting this specialised business development experience into a stronger client pipeline.
Source: MediaNews4U
