Section
Category: Agencies
91 stories
AAAI opens regional chapters in north, south and east India
AAAI has named chairs for new North, South and East India chapters to run local workshops, fireside chats and peer-learning forums.
Indie agencies pay 17% plus 12% in stacked DSP fees
Indie shops say they're stuck paying reseller fees even after hitting spend bars with The Trade Desk and Amazon DSP. Here's what that means…
Lionexa wins India mandate for 406-acre RAK Oasis
Lionexa LLP is now the official India channel for RAK Oasis in Ras Al Khaimah, guiding buyers to freehold plots with 10% down and…
Publicis CEO sparks debate: the agency pitch is evolving, not dying
Publicis' AI-led CEO talks reignite debate: are agency pitches dying or evolving? Indian leaders say relationships open doors, capability closes.
Quick commerce now drives 60-70% of WPP Media’s e-commerce
Shekhar Banerjee on WPP Media's talent, data and AI reset, and why quick commerce now drives 60-70% of its e-commerce volume.
Havas grows 2.5%; second-tier holdcos still blur
Second-tier holdcos are pitching scale with agility, but consultants say only a few have a clear enough story to survive the Red Ocean.
Blink Digital’s Rs 1,158 crore Meta suit tests California clause
Blink Digital's Rs 1,158 crore claim against Meta puts the California jurisdiction clause at the centre of Indian agency risk.
Publicis India grows double digits in Q3 as AI bet pays
Publicis Groupe's India business grew double digits in Q3 2026, powered by accelerating demand for AI-led marketing across Asia-Pacific.
Two-Person Agency Clears $2M Revenue With AI-First Model
Toronto shop BaD Mktg runs on two founders, freelance help and AI. The result: $2M in three years and concepting cut from six weeks…
Publicis pitches CEOs, not CMOs; Q3 revenue up 5%
Publicis Groupe is selling AI transformation directly to CEOs, bypassing the CMO. Q3 net revenue rose 5% to €3.529 billion, with PepsiCo won without…
PepsiCo shifts $1.9B media account to Publicis
PepsiCo moves its estimated $1.9B global media account from Omnicom to Publicis without a review, and Coca-Cola readies a response.
CheilX names Tania Sinha to lead Delhi office, regional growth
CheilX hires Ogilvy veteran Tania Sinha to lead its Delhi office and regional push, signalling an AI, martech and full-funnel agenda.