Section
Category: Agencies
91 stories
Mihir Dhairyawan joins Crash Test Pony as ECD and EP
The Cannes-recognised creative leader leaves Monks to lead strategy, storytelling and production at the AI content studio behind work for P&G and Unilever.
Early Agency Collaboration Is Marketing’s New Team Advantage
At an ADWEEK roundtable, CMOs from Unilever, Supergoop!, and PurposeBuilt Brands explain why early agency collaboration and human skills matter more as AI scales.
Cog Culture ties up with PRP Group’s 500+ brand network
Cog Culture is folding public relations and reputation management into its brand strategy offer through a new partnership with PRP Group.
What Agencies Winning on TikTok Do Differently
Agency leaders from Power Digital and Adquadrant share how TikTok-first media buying, incrementality tests and AI creative drive growth.
Prose Integrated Wins EaseMyTrip’s Communications Mandate
EaseMyTrip has hired Prose Integrated to manage PR, corporate communications and reputation as the travel platform expands into new categories and markets.
WPP names Tyler Turnbull CEO of WPP Creative
Tyler Turnbull will lead WPP Creative from early 2027 with a mandate to connect agency brands with media, data, commerce and AI.
JEEVMEDIA promotes Arpita Sen to Head of Talent after a year
JEEVMEDIA elevates Arpita Sen to Head of Talent a year after she joined as an intern, signalling a shift toward creators as long-term brands.
Agency exits put client secrets in the courtroom
A Bengaluru court grants ITW Catalyst interim protection over confidential information after senior exits, while experts call for sharper agency contracts.
MSQ Group Acquires January Digital to Scale US Media
London-based MSQ Group has acquired January Digital, a 14-year-old US media and strategy agency, to scale its American media offer and win larger clients.
Stagwell Media launches with 2,300 staff and agentic AI core
Stagwell folds Assembly into Stagwell Media, a 50-market, 2,300-person agency with agentic AI at its core and Alap Ghosh leading India.
Team Pumpkin elevates co-founder Swati Nathani to CEO
Co-founder Swati Nathani steps up as CEO as Team Pumpkin bets on integrated, AI-led growth across 350+ staff and seven offices.
Raymond Lifestyle picks Publicis for first integrated mandate
Publicis Groupe India wins Raymond Lifestyle's first integrated mandate, uniting creative, media, performance and CRM across five brands.