Section
Category: Agencies
91 stories
Boomerang Collaborations Wins VinFast India PR Mandate
Boomerang Collaborations, with Velocity Fintrust, will handle PR and media communications for VinFast India as the electric vehicle brand grows.
dentsu Singapore CEO: Prerna Mehrotra to replace Prakash Kamdar
dentsu names Prerna Mehrotra as Singapore CEO as Prakash Kamdar exits after 15 years, part of a wider APAC leadership reset.
Rinku Singh Joins EMW Global as First Cricket Signing
EMW Global signs India cricketer Rinku Singh as its first cricket talent, supporting cross-border brand deals via a new India headquarters.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.
Archer & Bull Names Parag Patil as India COO
Executive search and leadership advisory firm Archer & Bull names Parag Patil as COO, India, as it aims to double India's revenue contribution.
Bridgers Retains IIT Kanpur UpStart 2026 Media Mandate
Bridgers will manage media relations, narrative strategy and multi-channel outreach for IIT Kanpur E-Cell's UpStart 2026, building on a two-year partnership.
Bold & Beyond wins Manas Developers branding mandate
Bold & Beyond will handle brand communications, PR and social media for Goa developer Manas Developers as it enters its next growth phase.
BC Web Wise wins Procam’s HDOR digital and social mandate
BC Web Wise will handle social media, app-led content and community storytelling for HDOR as Procam’s 100-day fitness initiative targets everyday audiences.
Redhill India bags Lightrock strategic communications mandate
Redhill Communications will manage strategic communications for Lightrock in India, covering narrative, financial media and thought leadership.
Arena Media India wins Ashiana Housing integrated mandate
Arena Media India has won the integrated media mandate for Ashiana Housing after a multi-agency pitch. Here's what the account covers and why it…