Section
Category: Features
240 stories
Marketing Jobs Now Want AI Builders, Not Just Prompters
An analysis of 60 live marketing roles finds employers increasingly require AI agents, workflow automation and deployment skills—with a 62% wage premium.
Josy Paul on why creatives should stay lovers, not experts
At AdTalks Chennai, BBDO India CCO Josy Paul explained why creatives should stay lovers, not experts, and how campaigns like Share the Load stay…
GEO vs SEO: Why Marketers Should Treat Them as One Strategy
Generative Engine Optimisation is not a replacement for SEO. Here's why marketers should run them as one integrated strategy built on authority.
Growth marketing is India’s next marketing career track
Why growth marketing is moving from a specialist niche to a mainstream career path in India, and which skills now matter most.
Meta Muse’s fast start hints at a new agentic ad model
Meta's Muse hit 730,000 U.S. downloads in five days, raising questions about the agent's next act: an ad business built for machine readers, not…
Martech Skills That Survive Platform Change and AI
Portable expertise, owned relationships and positive friction can turn platform churn and AI disruption into career leverage, according to a new MarTech piece.
Sony’s Mary Yee on Marketing From an Accountant’s Playbook
Sony's Mary Yee on using financial literacy, analytics and one master brand to lead global marketing at PlayStation worldwide.
How to Build Cross-Sell Email Flows That Drive Repeat Purchases
An actionable guide to timing, personalization and exit rules for post-purchase cross-sell emails that lift repeat purchases.
Commerce Media Is Redefining Retail Media Evaluation
Retail media is evolving into commerce media. Marketing leaders need new criteria: purchase intent, incrementality and transaction proximity.
Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.
How Cava Scales Mediterranean Hospitality Without Dilution
Cava's SVP of brand strategy on scaling hospitality, participation and trust as the chain grows from nearly 500 locations toward 1,000 by 2032.
How Carter’s Balances 161 Years of Heritage With Gen Z Appeal
At Brandweek 2026, Carter’s and Zappi leaders shared how consumer data, vintage revivals and Gen Z insights keep a legacy brand fresh.