Section
Category: Features
239 stories
How JLL’s CMO Unified a Fragmented Global Marketing Team
JLL CMO Siddharth Taparia turned 100 websites and no metrics into one brand platform, performance-linked bonuses, and shared AI.
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
Omnichannel Reset: Why Identity Is the Real Bottleneck
Most brands are everywhere yet still not coherent. Identity resolution, predictive journeys and person-level measurement are the missing pieces.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Marketing Org Design: Why Domain Teams Are Gaining Ground
From brand P&Ls to channel hubs and lifecycle teams, marketing keeps restructuring. Domain teams could be the next fix—if the data layer is ready.
New Rules for Marketing to India’s Learners
TimesPro CMO Kshitij Jain on why 63% of learners feel overwhelmed, how AI is changing discovery, and why performance marketing alone won't build loyalty.
What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
What WYSIWYG Editors Teach Marketers About AI and Jobs
AI is reshaping martech careers, not erasing them. A MarTech essay uses WYSIWYG editors, IKEA and Best Buy to show where human value shifts…
What Big Brands Can Actually Learn From Insurgent Rivals
Challenger brands win on structure, not just style. Here is how established marketers can borrow insurgent principles without faking authenticity or losing scale.
Legal Marketing’s Reset: Trust, Content and AI at Nixon Peabody
Nixon Peabody CMO Danielle Wuschke Paige on modernising marketing in law: content-first trust, partner reputation and AI that upskills junior talent.
Khumaar Marks 20 Years With 500-Strong Mumbai Music Night
Bipin R Pandit's Khumaar completed 20 editions on September 4 in Mumbai, drawing nearly 500 music lovers — and offering lessons in owned event…