Section
Category: Features
240 stories
How Marketers Can Defend Data Strategy During M&A
Ownership shifts in adtech are rewriting data and measurement dependencies. Here’s how marketing teams can audit neutrality, map risks and plan exits.
How Flat Marketing Budgets Threaten Future Growth
A flat marketing budget can become a cut when CPMs, CPCs, CACs and inflation rise. Here’s how CMOs can safeguard future demand.
Why Social Media Engagement Mirrors Primate Instincts
At Brandweek 2026, Viral Nation's Nicholas Spiro linked Dunbar's number, envy and vulnerability to smarter social media community building.
Zero Gravity: AI speeds up ads, but brave brands need human truth
Zero Gravity's Khushboo Sharma on AI's limits, how legacy Indian brands are retelling stories, and why campaigns and always-on content differ.
How Disruptive Industries Educate Buyers Before Selling
From EVs to specialty coffee, brands that teach buyers new evaluation criteria often win the category before demand peaks.
Walmart and Tunnl on Making Brand Affinity Measurable
At Brandweek 2026, Walmart and Tunnl showed how audience intelligence can turn community goodwill into measurable sales and preference.
Why Scaling AI Marketing Output Creates Approval Bottlenecks
More AI output doesn't help if approvals can't keep up. Here's how marketing teams can rethink review, testing and decision workflows.
A Four-Pillar AI Governance Framework for Marketing
A practical framework for marketing leaders to manage AI privacy, copyright and human oversight risks with cross-functional governance.
Why Paid Search Needs Its Own Site Migration Playbook
Google offers detailed organic migration guidance, but paid search teams get little clarity on ad resets and recalibration. Here's why that gap matters.
Converse, Oxford United and Ed Sheeran: Apology Tours Go Too Far
Why accidental marketing missteps are turning into public confessions—and how brand teams can separate a correction from a real apology.
Umang Bedi’s AI Content Bet at VerSe
As VerSe Innovation CEO Umang Bedi marks his birthday on September 20, we look at his path from Facebook and Adobe to AI-led content.
AI Boosts Creative Volume, but Human Judgement Is the Filter
MikeTeevee's Brand Perspectives 2026 finds AI has made creative idea generation nearly infinite—but taste, judgement and talent development decide what wins.