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Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
APAC CTV ad spend set to hit $21 billion by 2031
A new Media Partners Asia report predicts APAC connected TV ad spend will nearly double to $21 billion by 2031, with premium AVOD hitting…
Inside the Scramble to Measure Brand AI Visibility
Digiday reports brands are shifting budgets and hiring AI search leads as ChatGPT, Google and Copilot cite wildly different sources.
