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What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
Nutrafol Be An After Reframes Hair Growth at the Emmys
Nutrafol's Emmy-week Be An After campaign reframes before-and-after hair ads around the emotional decision to start a wellness journey.
Google Tests Pay-Per-Value AI Licensing for Publishers
Google is piloting a Search Console-based program that pays publishers when content meaningfully contributes to AI answers, but payout math remains opaque.
ZocDoc Campaign Puts Provider Fit Ahead of Speed
ZocDoc's first campaign under CMO Brian Irving positions booking as a match between patient needs and the right provider, not just speed.
Delhi HC to Rule Monday on Vimal Elaichi Actor Notices
PB Agro contests Maharashtra FDA notices sent to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over alleged surrogate promotion. Delhi HC rules Monday.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.
