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Mankind Pharma picks Story Digital for HealthOK
Story Digital wins integrated creative duties for Mankind Pharma's pure-vegetarian multivitamin brand HealthOK, starting with a Bhuvneshwar Kumar campaign.
New Rules for Marketing to India’s Learners
TimesPro CMO Kshitij Jain on why 63% of learners feel overwhelmed, how AI is changing discovery, and why performance marketing alone won't build loyalty.
Amazon Prime Video Takes On TikTok With Short-Form News Clips
Amazon Prime Video adds on-demand short-form local and national news clips to capture Gen Z news viewers on TikTok.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.
Apple Eases India iPhone Price Hikes With Cashback, EMIs
Apple is using cashback, trade-ins and zero-cost EMIs to reframe iPhone price hikes in India, shifting focus from sticker price to monthly cost.
Sydney Sweeney’s Naked Novig Ad Draws Athlete Backlash
Sydney Sweeney’s new Novig campaign is drawing athlete backlash. Here’s why ‘Just Sports’ has reignited the sex-in-advertising debate.
