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Sleepwell, Kurl-on Hand MENA Mandate to The Brand Bee
Sheela Foam's Sleepwell and Kurl-on have named The Brand Bee their integrated communications and growth partner for MENA, with UAE and Saudi Arabia first.
Hyundai’s Hope on Wheels Rebrand Puts Kids, Not Cars, First
Hyundai's new Hope on Wheels film 'Little Warrior' drops the car entirely, casting childhood cancer survivors as gladiators. Why the shift matters for brand…
India’s Ice Cream Market Set For Rs 575 Billion By 2033
India's ice cream market may hit Rs 575.33 billion by 2033 at 11% CAGR, as premiumisation, health-led innovation and quick commerce reshape demand.
Grapes Worldwide Ties Up With Alice & Albert for Global Network
Grapes Worldwide and US agency Alice & Albert Inc. have formed a Global Strategic Partner Network to help brands scale across India and North…
Growing Restaurant Chains Beat Shrinking Ones on AI Visibility
New SOCi data shows expanding restaurant chains outscore shrinking ones on local search, reviews, social and AI recommendations — with a 6-7x gap in…
Techademy Appoints Dara Elavia as Chief Revenue Officer
Techademy has named Dara Elavia as Chief Revenue Officer to lead global go-to-market strategy and accelerate its enterprise skilling business worldwide.
