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BabyOrgano First Brand Film Sparks Co-Parenting Conversation
BabyOrgano's first brand film follows a mother's return to work and a father learning daily childcare, spotlighting modern co-parenting.
Criteo and Tyroo expand commerce media pact to Southeast Asia
Criteo has named Tyroo Technologies a reseller for Thailand, Malaysia and the Philippines, widening access to its AI-assisted commerce media platform.
Flipkart Big Billion Days 2026: Luck Badal Sakta Hai campaign
Flipkart’s Big Billion Days 2026 campaign uses a time-loop story and star cameos to turn last year’s theme into a luck-driven festive push.
Max Cement and Suniel Shetty push collective effort in new ad
Max Cement's new campaign with Suniel Shetty turns 15 years of Northeast India operations into a story about community-led building.
Meta One Launches in India at ₹79 With AI and Creator Tools
Meta’s paid subscription starts at ₹79 in India, bundling AI capabilities and professional tools across Instagram, WhatsApp, Facebook and Meta AI.
Omnichannel Reset: Why Identity Is the Real Bottleneck
Most brands are everywhere yet still not coherent. Identity resolution, predictive journeys and person-level measurement are the missing pieces.
