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BharatPe Names Yugal Tiwari Product and Marketing Chief
BharatPe has named former Paytm product leader Yugal Tiwari as Chief Product and Marketing Officer, uniting product and marketing under a single mandate.
BC Web Wise wins Procam’s HDOR digital and social mandate
BC Web Wise will handle social media, app-led content and community storytelling for HDOR as Procam’s 100-day fitness initiative targets everyday audiences.
Samsung Mocks Apple iPhone Duo with Tim Cook Stunt
Samsung New Zealand taps a Palmerston North local named Tim Cook to promote the Galaxy Z Fold8 as Apple enters the foldables race.
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.
