More stories
3 Ways to Make AI Safer in Live Ad Accounts
Optmyzr outlines three AI safety layers for live PPC accounts: grounding data, account-level policies, and human review before every change.
Hero Xtreme gifts bikes to Khatron Ke Khiladi stars and host
Hero Xtreme gifted bikes to all 13 Khatron Ke Khiladi contestants and host Rohit Shetty, turning a TV sponsorship into a performance-led reward moment.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.
Marketing Org Design: Why Domain Teams Are Gaining Ground
From brand P&Ls to channel hubs and lifecycle teams, marketing keeps restructuring. Domain teams could be the next fix—if the data layer is ready.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.
