Topic
Tag: ad measurement
2 stories
ChatGPT ads stay at test budgets as measurement gaps persist
Seven months in, missing conversions, delayed reporting and data-sharing friction keep ChatGPT ad budgets at test level despite marketer appetite to scale.
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.