Topic
Tag: AI agents
30 stories
AI Agents Move From Tools to Marketing Teammates
A free MarTech Conference panel on Nov. 4 will show how marketing teams can redesign workflows around AI agents without losing human judgment.
Media Agencies Rework Roles as Only 9% Skip AI
At Digiday's Media Buying Summit, leaders said AI tools are everywhere but roles lag. They shared training and hiring moves—and predicted AI checkers.
Indie agencies question DSP dependence as bot traffic tops 50%
Indie agencies say promised direct DSP relationships haven't materialized as fees stay steep, while AI agents and unified platforms blur the adtech map.
Marketing Ops Shifts From Task Executors to AI Fleet Managers
MarTechBot explains how MOps teams are setting guardrails, centralising AgentOps and tracking new metrics as AI agents take over execution.
Picsart Marketing Studio Claims 86–93% Creative Accuracy
Picsart's new Marketing Studio combines creative production, Zappi consumer testing and Google Ads launch for small teams and solopreneurs.
Salesforce Buys Braze for $5.7B: Clarity or Stack Complexity?
Salesforce is buying Braze for $5.7B in a bet on speed between customer signals and actions. The real story is the roadmap for martech…
HubSpot Unbound 2026: 14 Updates Marketers Should Know
HubSpot's Unbound 2026 brought Agent Hub, smarter agents, churn-risk signals and a live meeting-record change. Here's what marketers should do first.
72% of merchants aren’t ready for agent-led shopping
With consumer AI agents like Meta's Muse hitting 2.5M downloads in two weeks, brands must rethink access, policies and measurement.
MOps teams shift from campaign builders to AI orchestrators
Marketing operations is adding four roles to manage autonomous AI agents, shifting MOps from campaign building to system oversight. Here's what changes.
AI in marketing Q4 2026: the chasm beyond the LLM
MarTech's Q4 2026 view: AI adoption is near-universal, but workflow gaps, data distrust and ROI doubt block real value.
Treasure AI moves email pricing from sends to clicks
Treasure AI launched Digital Workers, Personalization Studio, and click-based email pricing at Agentic World 2026, pushing agentic AI into marketing workflows.
AI Budgets Outgrow ROI Proof as Only 10.8% of Agents Scale
Companies are funding AI faster than they can prove its value. Just 10.8% of agent projects are fully scaled, and 40.2% of martech leaders…