Topic
Tag: AI agents
30 stories
AI Agents Get a Reality Check: Humans Still in the Loop
AT&T, Crocs, and Southwest are deploying AI agents for speed—but keeping humans in the loop for high-stakes customer moments.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
HubSpot Rebuilds Platform Around AI Agent Orchestration
HubSpot's Unbound26 update turns Breeze Assistant into an AI orchestration layer, backed by a self-updating Smart CRM and Growth Context.
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.
Who Actually Owns AI Agents After They Ship?
New research shows 85% of companies claim every AI agent has a named owner, but only 42% say ownership is clear. Here’s how to…