Topic
Tag: AI Marketing
40 stories
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.
DMexco 2026: Scaling AI Without Losing the Human Edge
At DMexco 2026, Digiday panels showed how to scale AI with governance and trust, plus what clarity, courage and culture demand from the next…
DS Group, WPP Media and MICA launch AI playbook DCODE 2.0
DS Group, WPP Media and MICA have released DCODE 2.0, an open-access playbook that embeds AI into search, paid media, content and measurement.
DXC CMO: Start with outcomes to make AI innovation stick
DXC Technology CMO Anthony Pappas on becoming customer zero, pairing Claude with human review, and why AI is an amplification tool, not a replacement.
Why Scaling AI Marketing Output Creates Approval Bottlenecks
More AI output doesn't help if approvals can't keep up. Here's how marketing teams can rethink review, testing and decision workflows.
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.
AI Chatbots Are Pushing Shoppers Away From Purchases
A Semrush survey finds 81% of chatbot-using shoppers have skipped a purchase on AI advice. Here's what marketers should watch.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.
AI Performance Marketing: Why Clear Goals Beat More Control
A MarTech Conference panel breaks down why clear objectives, proxy signals, and guardrails matter more than AI tool adoption alone.
Your Data Stack, Not Your AI Tools, Is the Bottleneck
Marketers don't lack AI ideas — they lack data that moves fast enough. A MarTech Conference panel on why legacy stacks stall AI, and…
Tyaani Jewellery Taps Zithara.AI for AI-Led CRM Push
Tyaani Jewellery by Karan Johar has partnered with Hyderabad-based Zithara.AI to bring AI-native CRM and personalised engagement to its retail operations.