Topic
Tag: AI Marketing
40 stories
Composable martech is now core to AI-first marketing stacks
Composable martech is moving from niche idea to default architecture. A free Nov. 4 MarTech panel maps how teams can modernize without a full…
Publicis Groupe names Marcel CEO, CSO for AI expansion
Scott Hagedorn and Sam Levine Archer take new roles as Publicis Groupe expands Marcel's agentic platform into influencer, sports and AEO.
Salesforce to Acquire Braze for $5.66 Billion
Salesforce has agreed to acquire Braze for about $5.66 billion, bringing real-time customer engagement and BrazeAI into Marketing Cloud and Agentforce.
OpenAI’s ChatGPT campaign debuts Hindi voices Neer and Leher
OpenAI's festive ChatGPT campaign introduces Hindi voices Neer and Leher through a small-town family story, marking a deeper local-language AI push in India.
Publicis India grows double digits in Q3 as AI bet pays
Publicis Groupe's India business grew double digits in Q3 2026, powered by accelerating demand for AI-led marketing across Asia-Pacific.
Publicis pitches CEOs, not CMOs; Q3 revenue up 5%
Publicis Groupe is selling AI transformation directly to CEOs, bypassing the CMO. Q3 net revenue rose 5% to €3.529 billion, with PepsiCo won without…
99.82%: The Trust Metric Ageas Federal’s CMO Puts First
Erum Kidwai on why marketing now owns business outcomes, how Har Wada Mumkin simplifies insurance, and where AI fits without losing the human touch.
AI in marketing Q4 2026: the chasm beyond the LLM
MarTech's Q4 2026 view: AI adoption is near-universal, but workflow gaps, data distrust and ROI doubt block real value.
WPP names Tyler Turnbull CEO of WPP Creative
Tyler Turnbull will lead WPP Creative from early 2027 with a mandate to connect agency brands with media, data, commerce and AI.
Brand Measurement Is Moving Past Surveys to AI Signals
AI now makes it practical to combine search, social, ecommerce and commercial signals into an always-on view of brand health.
MongoDB’s India marketing gets a 16-year B2B hand
MongoDB names Komal Puri as India marketing head. She brings nearly 16 years in B2B SaaS, martech and enterprise marketing to drive AI and…
3 Questions to Separate Useful AI Advice From Noise
Much of today's AI advice is questionable. A three-question filter can help marketers separate useful guidance from hype before spending tokens and budget.