Topic
Tag: AI Marketing
40 stories
Anthropic’s $42B Loss Won’t Slow a November IPO
Anthropic could start formal IPO marketing the week of November 9, despite a net loss of almost $42B in 2025. Investors eye a $2T…
AI stretches the consumer journey from 5.5 to 13 touchpoints
Google's Ankhee Bhakoo says AI has stretched the consumer journey from 5.5 to almost 13 touchpoints, rewriting India's festive playbook.
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
Swiggy agentic AI lifts reactivation 5% with 50% fewer campaigns
Swiggy's AI agent drove 5% higher dormant-user reactivation with 50% fewer campaigns in an early test, shared at ET MarTech+ Summit 2026.
AI shifts marketing from funnels to business objectives
Nishant Kalra outlines three AI imperatives: manage AI brand perception, run goal-based campaigns, and close the five-minute lead response gap.
ChatGPT ads stay at test budgets as measurement gaps persist
Seven months in, missing conversions, delayed reporting and data-sharing friction keep ChatGPT ad budgets at test level despite marketer appetite to scale.
AI’s Real Role in India’s Festive Marketing
India's festive campaigns are moving from fixed plans to real-time decisions. Here is where AI helps—and where human cultural judgement still wins.
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
BharathCloud, ibentos Team Up for AI Marketing Tech
India's BharathCloud will use ibentos HYPE to create and scale on-brand campaigns, with plans to explore AI-led event experiences for customers.
Crearo Launches AI Platform to Consolidate Content-Led Marketing
Gurugram-based Crearo has introduced an AI-powered platform that combines campaign planning, creator discovery, content, amplification and analytics.
Crearo Unifies AI-Led Planning, Creators and Amplification
The Gurugram-based platform claims one workflow for campaign planning, creator collaboration, meme creation and amplification across social and publisher networks.
Stop Treating LLMs Like People: Better AI Prompts
Why vague AI prompts produce confident hallucinations—and how reframing LLMs as predictive text engines improves martech workflows.