Topic
Tag: Attention metrics
7 stories
AudienceProject and Xpln.ai fuse reach with attention
AudienceProject and Xpln.ai have launched deduplicated attentive reach, a KPI that pairs deduplicated reach with attention rates across nine European markets.
Coca-Cola’s AI Ad Scores 101 on Attention, Despite the Backlash
Coca-Cola's AI holiday ad scored 101 on TVision's Creative Attention Score despite online backlash, as marketers look to attention data for media decisions.
81% of Indian Marketers Still Put Reach Before Attention
A new Beyond Reach report finds 81% of Indian marketers prioritise reach, but just 17% weigh attention quality — and 92% flag measurement gaps.
81% of Indian marketers rank reach above attention quality
Beyond Reach: 81% of Indian marketers rank reach in top three media metrics, but 86% would reallocate if attention evidence proved stronger memory.
81% of Indian Marketers Prioritise Reach Over Attention Quality
A Publicis Media India–MMA India report finds 81% of Indian marketers rank reach over attention quality, but 86% would shift budgets with evidence.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.
Mastercard, Newell, Uber Leaders on AI, Data and Brand Growth
At Brandweek, marketing leaders from Mastercard, Newell Brands and Uber Advertising unpacked AI workflows, attention metrics and multisensory brand building.