Topic
Tag: beauty marketing
8 stories
How K-Beauty Rewired Beauty Marketing Around Skincare
Korean beauty's biggest export is not a toner but a marketing outlook: skincare as self-care. That shift is rewriting how beauty brands pitch.
L’Oréal Bets on India Quick Commerce as Q3 Sales Rise 7.7%
L'Oréal is doubling down on India quick commerce, local content and dermatological skincare as Q3 2026 like-for-like sales rose 7.7%.
Nykaa turns a warehouse heist into a beauty discovery pitch
Nykaa's 'New At Nykaa' campaign casts Rakhi Sawant in a playful warehouse heist to spotlight new beauty launches on its platform.
Dove Real Beauty Sketches: The Ad That Made Self-Doubt Viral
How Dove's 2013 forensic-artist film turned the gap between self-perception and how others see you into one of the earliest global viral ad moments.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Pushpa V takes charge of men’s grooming, beauty, and Philips Avent in India, bringing D2C, beauty, and e-commerce expertise to the wider marketing role.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Philips elevates Pushpa V to Consumer Marketing Leader, India, with a mandate across men's grooming, beauty and Philips Avent. Here's what it signals.
Swiss Beauty Enters Bigg Boss 20 as Special Partner
Swiss Beauty has joined Bigg Boss Season 20 as special partner in makeup, with in-house presence, a branded segment and ads running until October…
Moroccanoil Signs Aryna Sabalenka as Global Ambassador
Haircare brand Moroccanoil has named tennis star Aryna Sabalenka its Global Brand Ambassador, deepening its play at the beauty-sport-wellness intersection.